Zander graduated magna cum laude from the University of Southern California with a degree in Business Entrepreneurship & Innovation, building a foundation in strategy, creativity, and brand development.
Zander began building in college and founded Myneral, a consumer wellness brand delivering positive reminders through NFC-enabled products. The brand has reached millions globally, shaping his ability to understand how content is received, internalized, and acted on, and developing a refined approach to copywriting that consistently drives engagement at scale.
He has worked as a creative brand strategist for luxury real estate teams across Los Angeles, generating millions of impressions and contributing directly to the sale of marquee multi-million dollar properties. His work has supported projects featured in Architectural Digest, Cottages & Gardens, People Magazine, and Us Weekly, helping establish cohesive narratives across listing, press, and promotional channels that drove record-breaking outcomes while sharpening his ability to craft high-conversion, emotionally resonant messaging.
Zander has also developed and launched brands across real estate and design for teams responsible for over $1 billion in transactions. Through operating a full-stack creative marketing and media agency, he has led execution across website development, content production, cinematography, and brand systems, working with brands across real estate, fashion, manufacturing, and design, including exposure to celebrity and celebrity-backed brands.
He brings a track record of building distribution without paid spend, generating over 160 million organic views across social media in the last 16 months alone and repeatedly scaling accounts from zero to meaningful reach, including 22 million views in a 30-day period and over 16 million unique accounts engaged within six months.
His work extends into long-form content and production, where he has supported the backend development of YouTube productions with an independent agency, contributing to full run-of-show concepts and directing on-set shoots, further strengthening his ability to translate ideas into structured, high-performing content systems.
In addition to this work, Zander is Co-Founder and Chief Growth & Marketing Officer of Better Buy, where he operates as the company’s lead across go-to-market, user acquisition, brand, and messaging, owning how the product is positioned, communicated, and brought to market, driving early traction with over 250,000 products graded and more than $2 million in tracked purchase decisions influenced.
Earlier, he was recognized as one of the top ice hockey players in the western United States by age 15 and competed at a high level through age 17, shaping a competitive foundation that carries into his approach to building and scaling companies. Zander is a builder whose work is driven by creativity, operating with a consistent standard of going beyond what is required to execute and win.
Education
University of Southern California
Business Entrepreneurship & Innovation
2024
Founder, Myneral
Founder, Casa Grato
Co-Founder, Better Buy
zander@casagratogroup.com
Casa Grato’s work spans industries; from luxury real estate and architecture to wellness, consumer technology, fashion, and design. Whether building a brand from the ground up, revitalizing an established presence, or guiding a high-profile launch, Casa Grato delivers creative direction with clarity and execution with precision.
zander@casagratogroup.com
Social Media Marketing
Content Creation & Editing
Creative Direction
Brand Partnerships
Growth & Marketing
Strategy and Consulting
Branding
Logos
Moodboards
Strategic Advisory
Storytelling
Social Media Management
Website Development
Videography
Work featured in Architectural Digest, Robb Report, People, US Weekly, Cottages & Gardens, USC Annenberg, & more
160,000,000 organic views generated across Instagram and TikTok
Case Studies
LUXURY REAL ESTATE
Catalina
Selling an Off-Market Listing Before It Ever Hit the Market
Produced the launch video for an off-market luxury listing, generating immediate buyer interest before the home was publicly listed.
Impact
- Video directly led to the buyer who purchased the property
- Sold before reaching the MLS
- Created demand through strategic storytelling
Chandler Boulevard
Content That Created the Buyer
Developed the creative strategy and produced the marketing video that became the catalyst for the sale.
Impact
- Video directly led to the buyer who purchased the home
- Helped generate a competitive bidding environment
- Contributed to a record-breaking sale
420 S Barrington
One Property. One Video. One Buyer.
Produced a cinematic listing video showcasing the home's architecture and lifestyle.
Impact
- Video directly led to the buyer who purchased the property
- Property sold following the campaign
- Demonstrated the power of strategic video marketing
Viewmont Estate
Nearly 10 Million Organic Views
Led the creative direction and digital rollout for one of the market's standout luxury listings.
Impact
- 6M+ organic views
- Elevated listing visibility
- Positioned the property as a market standout
Scaling a Growing E-Commerce Brand
Partnered with brand to refine the brand's digital presence through creative strategy, content, and ongoing marketing support.
Impact
- Helped scale the business to $35K+ in monthly recurring revenue
- Strengthened the brand's online presence through strategic creative
- Supported long-term, sustainable ecommerce growth
Launching a Brand From Scratch
Built and launched a complete Shopify store for a brand with no existing audience.
Impact
- Shopify store launched in 1 day
- Generated $13K in revenue within 18 days
- Achieved entirely through organic marketing